University departments, programs and offices were not issued formal logos as part of the optimized logo system. These fonts are reserved for official logos. Do not use the Utah State, Univers, or Trajan fonts when adding text outside the area of isolation. When using a consolidated mark, the area of isolation is required between the primary mark and the participating colleges and/or administrative units. In cases when multiple university colleges and administrative units collaborate on events, programs, etc., the main university mark should be used with each participating party typed out below the official mark. Please see alternative typefaces for font recommendations. If adding text outside the area of isolation, do not use the Utah State, Univers, or Trajan fonts. As a rule, do not incorporate text or unofficial marks that overlap, or begin to blend, with the university’s marks. Visual elements may not be paired with, or used in close proximity to, the official university marks. The area of isolation is required to prevent confusion and competition with the university marks.
The area of isolation space must be kept clear of competing visual elements, wording, and distracting images. The minimum space is only allowed on small items. The minimum area of isolation allowed is 0.3 inches. Reference the examples below for proper area of isolation scaling. To maintain visual integrity of the university logos and wordmarks (marks), a minimum area of isolation must remain clear around them. Distorting or changing logos, reduces legal protection and diminishes impact. Logos and wordmarks should not be used on red backgrounds or products. Only use electronic files or print-ready artwork supplied by University Marketing and Communications, Trademark Licensing. The logos and wordmarks (marks) cannot be modified in any way and should only be reproduced in Aggie blue, white, gray, or black.
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